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Group Introduction Vision & Mission History Strengths

Our Competitive Strengths

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- Leading F2S2B Supplier

We are a top-tier F2S2B supplier of Bolivian beef in China, ranking among the top ten private meat importers nationwide and the top three in the Huazhong region. We serve a stable customer base with reliable sourcing and consistent quality, accounting for approximately 20–25% of China ’s Bolivian beef imports.


- Diversified Business Model

We combine traditional F2S2B operations with retail initiatives and high-value product development, supported by value-added services including processing, packaging, and cold chain logistics. This diversified approach drives multiple revenue streams and enhances margin potential.


- Vertically Integrated Operation

Our end-to-end control across procurement, logistics, distribution, and retail ensures stringent quality management, operational efficiency, and cost optimization while capturing margins throughout the value chain.


- Robust Supply Chain

With Singapore as our procurement and logistics hub, we source globally and directly handle around 60% of beef exports from Bolivia ’s BFC plant to China. Our Wuhan headquarters is strategically located within the Huazhong logistics network, enabling efficient domestic distribution.


- Favourable Industry Dynamics

China’s growing beef demand—driven by urbanization, dietary shifts, and health awareness—creates a sustained growth environment for our wholesale and retail expansion.


- Experienced Management

Our leadership brings deep industry expertise. Chairman Mr. Wang Jun has about 15 years of experience in cold chain logistics and international trade, supported by senior executives with backgrounds in Legend Holding’s supply chain division.


- Award-winning Enterprise

We have been recognized with honors such as “Top 100 Service Company in Hubei” (2022), “Top 100 Enterprises in Wuhan” (2022), and “Hubei Top 100 Private Enterprises” (2024, 2025), reinforcing our reputation as a trusted industry leader.