Roasted Bowl

China's first next-gen light meal brand built around premium imported beef, committed to delivering “Healthy Satisfaction.”
Healthy & Filling.
Perfectly Served. Every Bowl.

Beef Infant & Toddler Complementary Food

Focuses on infant nutritional needs, creating additive-free, high-nutrition beef complementary food products, caring for babies' healthy growth.

Beef Sauce Series

Develops various flavors of beef mixing sauces and cooking sauces, easily enhancing home-cooked meals.

Ready-to-Eat Products (RTE/RTC/RTH)

Includes ready-to-eat, ready-to-cook, and ready-to-heat products, such as signature marinated beef, beef rice sets, and pre-made dishes, meeting the needs of urban fast-paced life.

Vita & Philet

Inspired from "Vita" (Life) and "Philete" (Passion), our brand specializes in imported original-cut beef, embracing a "less processed, truer flavor" approach. We create wholesome, natural, and refined Western-style meals for today’s urban professionals—promoting a conscious lifestyle where wellness, authenticity, and quality converge.